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[Forbes] Five Questions Every Brand Should Ask Its Customers

As the head of global marketing for a customer experience (CX) computer software company, I’m surprised by how many brands don’t regularly poll their customers. It should be evident that the best way to please your current customers and appeal to new ones is to ask about what they like or dislike with your brand. Here is a hunch: are brands just not prepared to hear the truth? That information can be brutally honest.  


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