[Luxury Society] Why Brands Should Not Overlook Bilibili to Target China's Gen-Z
China is a big market for the internet services and platforms. Alibaba, Wechat, Weibo... the country has made the dramatic progress in tech market.
Here is something about Bilibili:
When marketers talk about Chinese video-sharing platforms, most of the oxygen is sucked up by those favoring short-form video, such as Douyin and Kuaishou. Bilibili is often overlooked in these conversations, yet it’s one of the fastest growing social platforms in China, and particularly among China’s Generation Z.
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