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[The New York Times] Gender Stereotypes Banned in British Advertising

There will be no ads based on the gender stereotypes, bravery for boys and tenderness for girls. The way these ads affect is through their supposedly commercial communication, they help the audience form the feelings attached to the commercial products or something like image around it, that such stereotypical characters are conditions for them to achieve the supposedly aspiring image they are promoting in association with the products and services.

Read the original on the New York Times from here

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